Biography:
Shruti Ghatge is the Co-founder and CEO of Zomentum, the leading Revenue Platform for Channel Partners. Prior to Zomentum, she was part of the Venture Capital industry investing in seed and Series A SaaS companies. An entrepreneur and innovator, Shruti’s current focus is delivering revenue-generating solutions to technology partners worldwide. Leading Zomentum, she can empower technology partners with data to strategically grow their businesses and their revenue.
Current Role: Start Date:
Aug 2022
When was your company founded?
Aug 2018
How many years have you been in the channel?
10+
Is the Channel Leader the highest ranking channel executive in your company?
Yes
Who does the Channel Leader executive report to?
N/A
What are the top services/products sold through the channel:
The Zomentum Revenue Platform is an all-in-one destination for technology partners to earn, manage and grow their revenue. With the Revenue Platform, partners can:
Earn revenue by streamlining sales workflows with the Zomentum sales acceleration application
Manage revenue with Goolash by Zomentum software license management and billing reconciliation application
Grow their revenue by discovering and selling emerging SaaS solutions through the new Zomentum Marketplace
What are your top channel accomplishments:
In February 2021, Zomentum raised $13 million in Series A funding from leading investors. Total funding raised is $17 million.
The ChannelPro Network Readers’ Choice Award for Best Sales and Marketing Automation 2021
2020 ASCII Most Innovative Solution
2021 ASCII award for Best Solution Presentation, Best Market Opp and ASCII Cup Vendor of the year
Exponential Growth – recording 10X increases in revenue year over year (2020-2021)
Acquisition of Goolash, a billing reconciliation platform
What is your largest channel challenge in 2022?
We don’t envision challenges, but rather goals for growth in 2022.
How much do you expect to grow your channel in 2022?
Grow >30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Even: Stay the same
What are your top channel goals for 2022?
My goal is to keep up the growth rate and build innovative solutions to partner revenue problems. This year we’ve acquired the Goolash billing reconciliation application, and launched our SaaS Marketplace.
Our goal is to grow subscribers for both solutions and our initial sales acceleration application. And, we have plans to unlock Revenue Intelligence for the entire partner ecosystem with insights based on transactions flowing through our platform.
What else should we know about the Channel Leader or Channel Program?
As CEO of Zomentum, I have inspired my team by investing my time, resources and dedication to achieving our vision to deliver the first intelligent Revenue Platform for the technology channel.
Â
I lobbied investors to back our mission, raising $17 million to make it happen. Together, we have built a dedicated team, which grew from 10 to 70 during the shift to working from home, which presented challenges for employee recruiting, onboarding, management and motivation.
