Biography:
A veteran of the MSP industry, Giraldo serves as ScalePad’s CXO, helming its partner success and IT organizations.
In addition to building his own MSP business, Luis previously developed and commercialized SaaS application Monkey Box, and has held senior leadership roles in product, strategy, and marketing at major MSP tool vendors IT Glue and N-able prior to joining ScalePad.
Luis is a consummate IT professional and product strategist, recognized by his peers in the channel.
Current Role: Start Date:
Sep 2021
When was your company founded?
2015
How many years have you been in the channel?
20+
Is the Channel Leader the highest ranking channel executive in your company?
No
Who does the Channel Leader executive report to?
Dan Wensley (CEO)
What are the top services/products sold through the channel:
ScalePad equips IT service providers with data-driven insights to create a better technology experience for their clients. Risk reports, real-time asset status, and extended warranty services are all available in one platform and help to streamline client tech buy-in.
Backup Radar is a global leader in backup monitoring, reporting, and compliance. Backup Radar reduces the risk of data loss with clear notifications of backup statuses, failures, and gaps, driving business and process efficiency.
What are your top channel accomplishments:
At IT Glue:
Delivered speaking engagements globally on key topics that help MSPs with their business operations, growth, and strategy.
At N-able:
Helped launch N-able MarketBuilder
Helped deliver the new N-able brand
Launched N-able Studio
Developed and hosted Caf© con Luis
At ScalePad:
Focussed on ScalePad’s channel strategy
Host of the ScaleUp Master Class series that shares industry knowledge and best practices to the channel
Attending and speaking at major conferences and events
What is your largest channel challenge in 2022?
Partners are still dealing with hardware supply challenges long lead times make improving or even maintaining their clients environments challenging. Uncertainty persists for MSPs as their SMB clients move to hybrid work from home models. Cybersecurity and risk management will continue to be top of mind for everyone in the channel. Macroeconomic issues over the next year might be a factor too rising inflation could stifle investment that might help the chip and semiconductor shortage.
How much do you expect to grow your channel in 2022?
Grow >30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Even: Stay the same
What are your top channel goals for 2022?
Increase partners customer satisfaction ratings: expand our offerings to improve the partner experience and give them the tools they need for their business success.
Improve our partners profitability: We serve our partners. Our success mirrors their success. We want to deepen our partnerships and provide tangible value to them that helps them improve their own profitability and performance.
Improve our partners strategic execution – Using ScalePad Strategy, Insights, and DMI.
What else should we know about the Channel Leader or Channel Program?
As well as being ScalePad CXO, Luis is also the CEO of Vancouver-based Ook, a 6-person MSP and 2019 recipient of the Canada Growth 500 list (#25 in Information Technology, #22 in Vancouver). Ook has appeared on the CRN MSP 500 and Pioneer 250 (2019) lists, as well as ChannelFutures’ MSP 501. As an individual that is intimately familiar with both MSPs and MSP vendors, Luis is passionately focused on helping MSPs improve their business and strategy execution, and advocates strongly for MSPs.
