Jason Beal is the Senior Vice President of Global Channels & Partner Ecosystem for AvePoint where he is growing the business through multiple indirect routes to market. Today, Jason is committed to building relationships with managed service providers (MSPs), solution providers, and systems integrators, as well as expanding AvePoint’s global distribution networks and cloud market presence.

Current Role: Start Date:

Dec 2020

When was your company founded?


How many years have you been in the channel?

21 years – and now is an incredibly exciting time

Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Mario Carvajal, Chief Strategy Officer

What are the top services/products sold through the channel:

AvePoint sells the following solutions through the channel:
1) Cloud Back-up for M365 and Dynamics
2) Cloud Back-up for Google & Salesforce
3) FLY Migration
4) Cloud Governance
5) Collaboration Security Bundle
6) Policies & Insights (PI) for Secure Collaboration
7) EduTech Learning Platform
8) DocAve for SharePoint
9) Cense SaaS License Management
10) Compliance Guardian

What are your top channel accomplishments:

I spearheaded our first ever global partner program. In one year, the AvePoint partner organization took our program from a mere idea to a fully operational, impactful and differentiated experience for our partners. We accelerated our distribution and marketplace footprint across the globe this year to create triple digit growth in MRR from the AvePoint Elements business. Now, AvePoint is available via over 100 distributors and cloud marketplaces, and we have nearly 3,000 total partners.

What is your largest channel challenge in 2022?

I have noticed that the expansion of choice in paying for technology and in SaaS procurement forms like consulting work, professional services and utility-based models, has prevented many MSPs from achieving the predictability and profitability of increased recurring revenue from services. In the coming year, this will continue. But at AvePoint, we have developed our partner program with the focus of helping partners remain agile while further developing their service economies in tandem.

What are your top channel goals for 2022?

This year, I am extremely focused on growing the AvePoint partner ecosystem by adding new partners and increasing our distribution reach globally. Today, we have nearly 3,000 partners using AvePoint and I am eager to continue growing that part of our business. Our goal is to empower partners to capitalize on the digital collaboration security needs of their end-customers and build impactful services around our technology.

What else should we know about the Channel Leader or Channel Program?

AvePoint’s global partner program is heavily influenced by, and constantly improved upon because of crowd-sourced, partner information. Partner intel is also a critical component of the R&D process, which helps us understand the needs of today’s modern partner. We always have a finger on the pulse which differentiates us in the market.