Biography:
A serial entrepreneur, Andrew has been involved with multiple startups as a founder and technology leader for over 25 years. Focusing on blending unique software experiences with advertising strategies, his companies have helped thousands of users, companies, and schools.
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Andrew is originally from Washington State attending Seattle University. He moved to Tampa, Florida, seeking out new adventure and fabled sunlight.
Current Role: Start Date:
May 2015
When was your company founded?
May 2015
How many years have you been in the channel?
7
Is the Channel Leader the highest ranking channel executive in your company?
Yes
Who does the Channel Leader executive report to?
N/A
What are the top services/products sold through the channel:
We provide niche marketing services to the IT industry. Our services include brand development, brand analysis, statistic-based online growth, marketing audits, content creation & management, and social media management. We also offer website audits and consulting services for strategic growth. We are capable of assisting with sales enablement and lead generation.
What are your top channel accomplishments:
Our founders created the company to solve the specific problem of the lack of IT-focused marketing through traditional marketing firms. Our skill set is the ability to translate the IT industry specific terminology and turn it into relevant marketing content that their clients & target audience can comprehend.
What is your largest channel challenge in 2022?
Our largest challenge is the growth in our customer base. With the continual onboarding of clients, we are expanding our team and growing our organization to maintain the highest level of quality for our clients.
How much do you expect to grow your channel in 2022?
Grow 20% to 30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Grow 20% to 30%
What are your top channel goals for 2022?
Our goals are to increase brand awareness and become the go-to marketing solution for all IT organizations.
What else should we know about the Channel Leader or Channel Program?
Andrew has been in the trenches of starting new businesses, so he knows the pain points of getting initial market awareness traction.
