$3.28M from Email Campaign: How an M&A Firm Drove High-Value MSP Deals
📈 Case Study: How a 50-Person AI Firm Turned 56K Emails Into $187K+ in Pipeline Revenue with MSP Decision-Makers From August 2023 through February 2025, a leading M&A advisory firm focused on the MSP space executed an 18-month outbound email campaign targeting owners interested in exploring exit strategies. The campaign delivered 131,759 emails, maintaining a […]
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How a 50-Person AI Firm Drove $187K in ARR from MSPs with One Targeted Email Campaign
📈 Case Study: How a 50-Person AI Firm Turned 56K Emails Into $187K+ in Pipeline Revenue with MSP Decision-Makers How a Lean AI Company Used Email Outreach to Drive $187K in ARR from MSPs In the increasingly competitive MSP space, standing out requires more than just a great product—it demands a smart, data-driven marketing strategy. […]
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What Every IT Vendor Needs to Know about MSPs in 2021
[vc_row][vc_column][gem_divider margin_top=”30″][vc_column_text css_animation=”bottom-to-top”]The MSP ecosystem is growing by the minute as the world takes some significant turns in 2021. IT Vendor and MSP communities undergo changes and developments that show a much brighter and promising future ahead. What exactly are the updates in this ever-growing ecosystem that IT vendors should know about? Are you in […]
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Distribution Channels – Strategies, Steps, and Tips for IT Vendors
[vc_row][vc_column][gem_divider margin_top=”30″][vc_column_text css_animation=”bottom-to-top”]The MSP ecosystem operates with various processes and key elements or players. Distribution channels are essential components in the entire MSP environment, which IT sponsors should understand. What is it and how is it necessary in your overall IT services and solutions? Are there other important tips and steps you need to know […]
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Channel Marketing – Pandemic-Proof Tips and Tricks for IT Vendors
[vc_row][vc_column][gem_divider margin_top=”30″][vc_column_text css_animation=”bottom-to-top”]The current global health crisis has turned the world upside down affecting different sectors including the MSP ecosystem. Thus, IT vendors and partners need only the best tools and strategies for channel marketing for a pandemic-proof business flow. As an IT vendor, how do you make sure that you find the best partner […]
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MQL Conversion to Sales – Best Practices of Successful Sponsors – Part 3
[vc_row][vc_column][gem_divider margin_top=”30″][gem_list type=”disc-style-1″] Learn what a Nurture Campaign is and why it is necessary for the overall process of MQL conversion. Explore the different methods/tools to increase sales efficiency as well as revenue growth using MQL. What the Rule of 7 is and its relevance in converting hand raises to sales and profits. Discover what […]
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ForzaDash MQL Case Study: What Our Sponsors Do With Our MQL (Market Qualified Leads)
[vc_row][vc_column][vc_single_image image=”32314″ img_size=”full” alignment=”center”][vc_column_text css_animation=”bottom-to-top”] ForzaDash MQL Case Study: What Our Sponsors Do With Our MQL (Market Qualified Leads) [/vc_column_text][gem_divider margin_top=”30″][vc_column_text css_animation=”bottom-to-top”]The MSP ecosystem is an ever-growing and promising industry with a bright future ahead. IT vendors looking for MSP partners get tangible results with the right strategic plans. One of the things that ensure […]
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When Does Application Development Make Sense?
I wrote this piece about application development in March 2019 for Channel Executive Magazine. However, some edits and revisions have been made to ensure that the information is updated. In 1982, I was 13 years old and just got my first computer: an Atari 400 with a whopping 8-bit processor and 16kb of […]
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