Managing Channel Conflict – Kinds, Causes and How To Overcome Channel Conflict
Channel conflict can be detrimental to channel success and sales. With these having much impact on the success of your channel and its members, there is a need to resolve the problems as soon as they arise or even avoid them altogether from becoming a reality. Thus, managing channel conflict is of utmost importance. What is […]
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When Channel Vendors Sell Direct – Which Side Are You On
The debate that tackles about vendors selling direct is an interesting one. Are you in favor that channel vendors sell direct? Or are you on the other side of the fence? Truth is, both sides provide such compelling arguments that it’s hard to make that choice. Moderator and award-winning channel sales strategist, Dede Haas, presented […]
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Cost-Effective Channel Program – Top 3 Things You Should Know for Start-Ups
IT firms or vendors aim to promote their products and services in the market. How do you do it? You start a channel program and work with partners for your strategic promotion. What’s more, make sure that your program is well-defined, clear, and specific. It should primarily focus on the value of your channel partners. […]
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