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ForzaDash Videos

ForzaDash: The #1 way to develop your MSP Channel

Need to increase sales through MSPs?

This is the ForzaDash story!


Forza Technology Solutions (later called ForzaDash) was founded in 1993 as a managed service provider (MSP) and application development firm. Joe Pannone founded the firm to help and support companies in the Connecticut area with their computer networks.  Forza also created many applications for companies as well including manufacturing, security, healthcare, education, and business intelligence.


Forza continued to rapidly grow organically and through acquisitions.    The management of Forza requested internal dashboards and better business intelligence to be formulated for our newly onboarded ConnectWise and Kaseya platforms.   Forza created an internal dashboarding and reporting tool to help with this need.

ForzaDash Story
Forzadash Story

Based on peer recommendation, in 2010, Forza introduced CWDash, the ConnectWise manage: Business Intelligence (BI) platform to market. CWDash was a success as a subscription-based business intelligence application for ConnectWise Manage.


Years later, vendors asked to advertise in CWDash to reach this MSP community base using our application.  We switched to a Freemium model. CWDash is now free to the MSPs and is made possible through vendor-sponsorship. What’s more, we are constantly addressing the needs of our clients and sponsors alike to provide the best ways possible so that the business intelligence applications they use become updated with the changing times and technology.

ForzaDash story: We made more revenue giving it away than selling it.

Currently, the newly branded ForzaDash with its flagship application CWDash offers a unique way for IT vendors to present their services to help thousands of MSPs grow in the ForzaDash community. By belonging to this constantly growing community, MSPs enjoy all the products afforded by your subscription for FREE! Would you like to have access to this MSP community that is thankful to the sponsors for covering the cost of their business intelligence?

For more information and/or a personalized consultation, visit ForzaDash who has been connecting IT vendors and MSPs since 2015, and discover why “ForzaDash is the most effective way to develop a successful channel.”

What are sponsors doing with our “hand raises” or market qualified leads (MQL)?

In the course of the ForzaDash story, IT Vendors want the ability to speak to our MSP community.  Our sponsors want “hand raises” or market qualified leads (MQL) from our MSPs so they may partner and recruit the community.  This video describes this process.

ForzaDash Marketing as a Service (MaaS)

FIRST PILLAR:  In the offering, we have more than 6,000 MSPs with a 50-point survey and more than 20,000 MSP prospects that we market to continually.

SECOND PILLAR:  We have our banners, that we call streamers, which are constantly running in our applications all the time. Every minute a different streamer appears.

THIRD PILLAR:  In the third pillar, we have the email campaign. It elicits hand raises and gets the MSP to take a look at whatever the sponsor is offering.

This is the most unique way to develop a successful MSP channel.

So, how does a lead happen? how is it derived?

I. It starts with a sponsor’s marketing assets.

Marketing assets include white paper ebooks, 5 myths and AI machine learning, etc.; whatever product your client or prospective MSP client may benefit from and be interested to acquire.

Here are some examples:

  • 5 Big Myths of Al and Machine Learning Debunked
  • 10 Sales Leaders share strategies for writing winning proposals
  • 5 Things MSPs want from Vendors
  • 5 Steps Working Smarter and Faster
II. Assets Placed on ForzaDash Streamers and Ad Campaigns

The asset, a digital one, is then put into our streamers and ad campaigns. Once the MSP sees it, if they have an interest in it, they click on the streamer or the email, they complete a landing page, that the sponsors define, then receives the asset.  At this point, this becomes a “hand raise” or a market qualified lead (MQL) which is sent to the sponsor.

III. A “Hand Raise” Or Lead Is Sent To The Sponsor

When the sponsor receives the lead, it becomes their responsibility to make an appointment, present, handle objections, close/refer, get a referral, and if they can’t – after many attempts – if they can’t make an appointment they ADD TO DRIP, nurture campaign, have inside sales to follow up.

IV. Add To Drip Up To Follow Up

Unfortunately, this is where ForzaDash sees the greatest fall off. It’s the sponsor’s must-do to follow up on the lead. You can’t waste these leads. This MSP has raised their hand, they want your asset, they want to hear from you, perhaps not right away.  It is very important to follow up with them if you can’t make the appointment right away. In this case, the sponsor has to add to drip for follow up later.

V. Make an appointment

When the lead is given to the sponsor, it is his sole duty to do his utmost to set an appointment. Once this is done, an appropriate presentation of the business model can be conducted.

Do you have any questions about the ForzaDash story, or want to book a consultation? If so, feel free to contact us at any time!

What are sponsors doing with our Hand-Raises?

How are sponsors winning?

Rule of 7: Buyer is touched 7 times before sale

Prepare for the engagement

-Use LinkedIn and other sites

-Review website, blogs & social media


The steady process of “dripping” your message to prospects



-Social media


Increase sales efficiency & revenue growth

-Email automation workflow

-Phone call campaign



Sales Process Relation based multi-touch, Multi-channel approach

MSPs demand many things from Vendors. We have compiled the top 5 items demanded by MSPs from Vendors.

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