As Senior Director, MSP Sales at Nerdio, Will combines his deep technical acumen of cloud computing and experience driving MSP sales to help Nerdio partners succeed with Microsoft Azure. With over a decade of IT and managed services experience, Will goes above and beyond in supporting partners at every step of their Azure journey because he has been in their shoes. Will has a strong passion for both virtual desktop technology and educating MSPs about the benefits of the cloud.

Current Role: Start Date:

July 2018

When was your company founded?


How many years have you been in the channel?


Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Chief Revenue Officer

What are the top services/products sold through the channel:

Nerdio Manager for MSP and Nerdio Manager for Enterprise are both sold through channel partners, the latter being used by EUC (end user computing) partners with a systems integrator focus. Both Nerdio Manager solutions leverage patented autoscaling technology to deploy, manage and optimize Azure Virtual Desktop (AVD) and Windows 365 environments. They keep cloud computing costs low and make otherwise complex and challenging multi-tenant deployments and ongoing management simple and efficient.

What are your top channel accomplishments:

As a critical player in growing Nerdio’s channel presence and business, Will’s top accomplishments are related to event participation, partner education and support. In the past six months alone, Will has launched three separate Nerdio first-party events: CEO Summit, Lunchin’ with Nerdio and Nerdio’s AVD Training Camp.

Will travels nearly weekly to support Nerdio’s event strategy. He has attended 23 industry events in the past 12 months and has been a speaker numerous times.

What is your largest channel challenge in 2022?

One of the largest challenges will be continuing to find engaging and novel ways to reach as many MSPs as possible to help them understand the benefits of Azure. Many MSPs are still hesitant to embrace public cloud environments because they don’t understand either the technology or how they can price and package it successfully. They hold common misconceptions that the cloud is not as secure, cost-effective or reliable as on-premises infrastructure.

How much do you expect to grow your channel in 2022?

Grow >30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow 10% to 20%

What are your top channel goals for 2022?

Will’s top goal in 2022 is continuing to educate the MSP community about Azure and how they can profitably adopt an Azure strategy and practice while keeping it affordable for their customers. Increasing both Nerdio’s partner base and Nerdio’s MSP team are sub-goals contributing to this overarching priority. Will has more than doubled his team’s size over the past year to support Nerdio in reaching more partners and equipping them with the assistance and support needed to ensure success.

What else should we know about the Channel Leader or Channel Program?

Once MSPs understand how to cost-optimize, price, sell, deploy and manage Azure, the benefits to both them and their customers are enormous. Will has been instrumental in launching and improving the following FREE partner benefits and programs over time:

Sales education resources and world-class technical support

Pricing, provisioning, and sales engineering assistance

Educational sessions and virtual events geared towards MSPs (In-person training, online classes, webinars)