Biography:
Marcia Dempster is the Senior Director of Channel Sales at Keeper Security, the leading Enterprise Password Security platform. She is responsible for maintaining strategic relationships with partners, VARs, MSPs and distributors and their vast networks of trusted advisers. Marcia brings 15+ years of Technology and Channel experience to her role. Prior to Keeper, Marcia led the Cloud Platform Executive Team within CDW’s Cloud Practice. Marcia is a proud graduate of Michigan State University.
Current Role: Start Date:
Dec 2020
When was your company founded?
2011
How many years have you been in the channel?
8
Is the Channel Leader the highest ranking channel executive in your company?
Yes
Who does the Channel Leader executive report to?
CRO Mark Cravotta
What are the top services/products sold through the channel:
Keeper is the top-rated cybersecurity software which protects millions of people and thousands of businesses, globally. Our Password Management software and Breachwatch technology is the easiest piece of cyber security to sell.
What are your top channel accomplishments:
Marcia is very involved in women’s enablement groups like Alliance of Channel Women (Marcia was the recipient of ACW’s elite LEAD Award in 2019) and is a board member of the Cloud Girls national organization. She also won multiple Sales awards during her time at CDW and for her work with Master Agent AVANT Communications.
What is your largest channel challenge in 2022?
Keeper does approximately 20% of our business via the Channel. Our MSP platform is our fastest growing segment. We also do exceptionally well in the VAR space.
How much do you expect to grow your channel in 2022?
Grow >30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Grow >30%
What are your top channel goals for 2022?
I plan to elevate Keeper’s Channel Program to the next level with our MSPs and our larger VAR partners. Keeper is investing in our partners in the Channel and know that the Channel is where real magic happens.
What else should we know about the Channel Leader or Channel Program?
Marcia Dempster and Mark Cravotta have worked in the Channel space and with MSPs for many years and the Channel is a passion for both of them. They are excited to really increase Keeper’s presence in the Channel and win together.
