Louise McEvoy is the VP of US Channel at Trend Micro; primarily working on the channel side of the business. As a proud Trend Micro employee, she’s responsible for the company’s US Channel Sales and developing the channel cloud strategy as the modern approach to the channel business.
While her career has remained steady, she likes taking risks outside of work mountain biking on weekends and climbing the world’s highest mountains on vacations. Louis’s personal life goal was to summit Everest

Current Role: Start Date:

Jan 2018

When was your company founded?

30+ years ago

How many years have you been in the channel?

20ish years

Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Hernan Armbruster, SVP of Americas Sales

What are the top services/products sold through the channel:

Cloud migration services, security assessment services, managed security services + our Trend Micro One platform for cloud, endpoint and networks.

What are your top channel accomplishments:

We’re moving towards a cloud-first strategy; this takes the right partners, managing different types of opportunities and taking risks. It’s great to see partners jump into this, alongside Trend Micro, and be successful in their cloud business supporting our joint end customers.

What is your largest channel challenge in 2022?

Challenges are opportunities to take risks and try something different. We’re trying different models with different partner types to ensure we’re meeting the needs of our end customers – whether that’s in the traditional license model or via Marketplaces.

How much do you expect to grow your channel in 2022?

Grow >30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow 20% to 30%

What are your top channel goals for 2022?

Grow our cloud-first opportunities for partners; bundling services and solutions for a complete ecosystem approach; coaching our next generation of channel leaders.

What else should we know about the Channel Leader or Channel Program?

I’m looking forward to transforming our channel for a modern approach and offer new paths to revenue for our partners. There’s a transformation happening in the channel and it’s an exciting time to be working in the channel!