As Director of Channel Marketing at ESET, Hope McCluskey leads a team that enables ESET partners to market to existing and prospective customers with innovative marketing and demand generation programs. In addition, Hope oversees ESET NA events team to manage the event strategy through industry and local events. Hope has been with ESET for seven years and over 20 years in distribution working with partners and vendors to drive solution sales.
Current Role: Start Date:
When was your company founded?
How many years have you been in the channel?
Is the Channel Leader the highest ranking channel executive in your company?
Who does the Channel Leader executive report to?
Charles Van Vechten
What are the top services/products sold through the channel:
ESEThas been developing industry-leading IT security software and services to protect businesses, critical infrastructure and consumers worldwide from increasingly sophisticated digital threats. Ranging from endpoint and mobile security to encryption, multi-factor authentication and EDR, ESET’s high-performing, easy-to-use products unobtrusively protect and monitor 24/7, updating defenses in real time to keep businesses running without interruption.
What are your top channel accomplishments:
Launched ESET’s new global partner portal, where we onboarded 1500 partners and recruited over 350 new channel companies. Also led the release of new resources, videos and tools that support our partners growth and pandemic business requirements.
What is your largest channel challenge in 2022?
Continue to raise awareness with technology decision makers and empowering our partners who sell ESET’s award-winning cybersecurity solutions by leveraging ESET resources and programs, such as the ESET RaaS program.
How much do you expect to grow your channel in 2022?
Grow 5% to 10%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Grow < 5%
What are your top channel goals for 2022?
Our channel partners are trusted advisors to their customers. To support them, my team focused on improving our resource library, delivering differentiated, segmented (MSP vs VAR) and customizable assets to help them showcase and develop thought leadership with their customers. The content is built bite-sized and modular to meet the demands of a pandemic workforce. We are also investing in our Sales Academy, a roadmap for onboarding new recruits with check-ins, report cards and tools.
What else should we know about the Channel Leader or Channel Program?
During the pandemic, where in-person events were limited, channel companies had to get innovative to stand out from competition and improve relationships with customers. ESET armed partners with resources to differentiate themselves and help end-users navigate a growing threat landscape. We launched a customizable, interactive phishing derby as an extension of our Cybersecurity Awareness Training, an online gamified offering designed to educate the workforce with internet best practices.