Komal Shah heads up Global Partner Operations at Poly. In this global role, Komal is tasked with managing partner compliance, helping develop next gen processes internally to aid the success of Poly’s partner community. With 20+ years of channel experience, With a background in purchasing, marketing, merchandising, compliance, and operations, this past year has been a true reminder of how a diverse background in channels (sales/marketing/purchasing/operations) can drive success.
Current Role: Start Date:
When was your company founded?
How many years have you been in the channel?
Is the Channel Leader the highest ranking channel executive in your company?
Who does the Channel Leader executive report to?
VP of Channels
What are the top services/products sold through the channel:
Personal headset devices for home and office, Video solutions for huddle spaces to the board rooms, Phone systems to support all your office needs and applicable services
What are your top channel accomplishments:
For me personally, it’s the ability to serve as a business lead on various platform consolidation projects. Having a seat at the able is key but using that seat to drive ease of doing business for our partners — that’s the area you will see a channel advocate thrive in. Tools like PRM, CRM, CPQ, POS, Deal Registration — they are just pieces of a large puzzle. If you can put the pieces together in a way that serves the channel needs of your partner community, you will have a winning solution.
What is your largest channel challenge in 2022?
The largest channel challenge will be testing the waters of our 3rd party partner facing applications to drive the investment we want and the ROI the partners want.
How much do you expect to grow your channel in 2022?
Even: We will not grow
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Even: Stay the same
What are your top channel goals for 2022?
My goal for Poly’s channel is to ensure we help partners grow their share of wallet by taking greater advantage of the tools we have created with them in mind, all behind a single pane of glass
What else should we know about the Channel Leader or Channel Program?
We are adapting and changing with the new work environment to drive a partner program that is keeping with evolving partner needs.