Jim Lippie has a unique perspective on the channel. As CEO of Thrive Networks, the Boston-based MSP experienced exponential growth during his tenure, including an acquisition by Staples in 2006. As president of IndependenceIT (iIT), he helped make them one of the fastest growing cloud desktop companies in the world. As GM and SVP at Kaseya, Lippie oversaw the company’s global MSP community and was responsible for partner development. Today, he is the CEO of cybersecurity company, Saas Alerts.

Current Role: Start Date:

Jan 2021

When was your company founded?


How many years have you been in the channel?

SaaS Alerts – 2019, Jim Lippie – 2013

Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Board of Directors

What are the top services/products sold through the channel:

Saas Alerts is a unified, real-time monitoring platform, built for Managed Service Providers (MSPs), that protects against data theft, data at risk and bad actors, while integrating with the most popular SaaS Applications and MSP PSA tools.

What are your top channel accomplishments:

A vast majority of the $4.5 million dollars raised in funding for SaaS Alerts has come from MSP owners, employees or channel veterans. We have added over 350 MSPs in the first year of general availability and 100K end users.

What is your largest channel challenge in 2022?

Helping MSPs understand that SaaS Security monitoring is essential to better protect end customers.

How much do you expect to grow your channel in 2022?

Grow >30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow 20% to 30%

What are your top channel goals for 2022?

Add 750 MSPs in 2022 and help those MSPs increase their margins with SaaS Security monitoring.

What else should we know about the Channel Leader or Channel Program?

Saas Alerts is 100% committed to the channel and Jim Lippie has been named one of the most influential channel leaders 6 different times.