Chari Rhoades is currently the VP, Americas Channel and Partner Sales at Proofpoint where she’s responsible for go-to-market execution of Proofpoint’s channel strategy. Chari was promoted into this role after having led global programs and enablement focused on delivering net new business to the organization through Proofpoint’s channel routes to market.
Prior to joining Proofpoint, Chari held various leadership positions at McAfee leading Channels, Operations & Distribution for the Americas

Current Role: Start Date:

Feb 2022

When was your company founded?


How many years have you been in the channel?

16 years

Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Joe Sykora,SVP Worldwide Channel and Partner Sales

What are the top services/products sold through the channel:

Email security, Advanced Threat Protection, Security Awareness Protection, Cloud Security, Compliance and Archiving and Information Protection (DLP, Insider Threat Management)

What are your top channel accomplishments:

Launching and executing two partner specializations, introducing a new type of deal registration, driving partner incentives

What is your largest channel challenge in 2022?

Enabling partners around services

How much do you expect to grow your channel in 2022?

Grow 20% to 30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow 5% to 10%

What are your top channel goals for 2022?

Acquire net new customers
Increase new revenue from existing customers

What else should we know about the Channel Leader or Channel Program?