Chari Rhoades is currently the VP, Americas Channel and Partner Sales at Proofpoint where she’s responsible for go-to-market execution of Proofpoint’s channel strategy. Chari was promoted into this role after having led global programs and enablement focused on delivering net new business to the organization through Proofpoint’s channel routes to market.
Prior to joining Proofpoint, Chari held various leadership positions at McAfee leading Channels, Operations & Distribution for the Americas
Current Role: Start Date:
When was your company founded?
How many years have you been in the channel?
Is the Channel Leader the highest ranking channel executive in your company?
Who does the Channel Leader executive report to?
Joe Sykora,SVP Worldwide Channel and Partner Sales
What are the top services/products sold through the channel:
Email security, Advanced Threat Protection, Security Awareness Protection, Cloud Security, Compliance and Archiving and Information Protection (DLP, Insider Threat Management)
What are your top channel accomplishments:
Launching and executing two partner specializations, introducing a new type of deal registration, driving partner incentives
What is your largest channel challenge in 2022?
Enabling partners around services
How much do you expect to grow your channel in 2022?
Grow 20% to 30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Grow 5% to 10%
What are your top channel goals for 2022?
Acquire net new customers
Increase new revenue from existing customers
What else should we know about the Channel Leader or Channel Program?