Amanda offers a proven record of accomplishments in increasing sales growth, partner collaboration, and company profitability. She is responsible for building and creating cohesive GTM and sales acceleration plans that drive revenue through Managed Service Providers, Channel Partners, and ISV’s in the Data Protection, Hosted Cloud and SaaS offerings. Amanda expertly leads all aspects of negotiation tactics, marketing, client engagement, business strategy, and strategic partnership management.

Current Role: Start Date:

October, 2021

When was your company founded?


How many years have you been in the channel?


Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Adrian Knapp, CEO

What are the top services/products sold through the channel:

Data Intelligence and Automation, Data Cleanup, Lifecycle Data Management, and Intelligent Data Classification.

What are your top channel accomplishments:

Growing a channel program from the ground up to 250 partners, starting and transitioning a network channel program into an IT services led focus, completely focused on MSP’s, VAR’s and CSP’s, to diversify revenue and grow the MSP channel.

What is your largest channel challenge in 2022?

MSP Recruitment, product education and positioning.

How much do you expect to grow your channel in 2022?

Grow >30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow 10% to 20%

What are your top channel goals for 2022?

MSP Recruitment, product education and positioning. Grow the MSP program at Aparavi by $1M.

What else should we know about the Channel Leader or Channel Program?

We are starting and relaunching an assessment program that is a low barrier to entry for MSP’s that gives them the data insights that they need to expand data cleanup, data management and intelligent data classification within their customer base. MSP’s need to start the conversations with DATA driven insights. Aparavi can help them do that.