Biography:
Brian Laufer is the Vice President at QuoteWerks / Aspire Technologies, Inc. Before joining the QuoteWerks Team, Brian’s background was in IT consulting and Software Development. In addition to being on the executive team, Brian’s current roles at QuoteWerks are in Business Development and also Software Development. This enables
Brian to work closely with the QuoteWerks Community ensuring business owners and sales professionals have the tools they need to succeed and reach their business goals.
Current Role: Start Date:
Jan 2011
When was your company founded?
1993
How many years have you been in the channel?
26
Is the Channel Leader the highest ranking channel executive in your company?
Yes
Who does the Channel Leader executive report to?
John C Lewe, IV / President
What are the top services/products sold through the channel:
QuoteWerks – Sales Quoting and Proposal Solution
What are your top channel accomplishments:
As a Channel Chief, I pride myself on being able to have conversations with our customers and leads, come back to the office, and work with my team to come up with solutions to solve real-world problems that the community is facing in the quoting process. This can include enhancing our PSA integrations like ConnetWise Manage, adding a new vendor integration like Amazon Business, or launching an entirely new solution like VendorRFQ.
What is your largest channel challenge in 2022?
Supply Chain, Products, Backorders, Cancellations – Oh my! We are launching a new integrated product, VendorRFQ, that will be crucial for Vendor Communication. With supply chain issues, having centralized vendor communication – for the entire team – for all vendors – for all products will enable teams to order and find the best products for their customers.
How much do you expect to grow your channel in 2022?
Grow 10% to 20%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Even: Stay the same
What are your top channel goals for 2022?
In 2022, we will continue listening to the channel. Bringing new features to QuoteWerks and adding more feature parity between QuoteWerks Desktop and QuoteWerks Web. We will also continue to roll our VendorRFQ to assist with purchasing and supply chain problems.
What else should we know about the Channel Leader or Channel Program?
QuoteWerks has been around for a long time. This also means that we have experience and insight into the market space that few other companies have. We have diverse offerings to work in almost any environment including Cloud (browser) and yes, even desktop depending on what the needs of the environment are. What sets QuoteWerks apart from the competition are our Pricing, Integrations, Features, and Support.
