💥 Case Study: $2.57M Pipeline Generated Over 40 Months for Leading Backup & Disaster Recovery Provider
In this case study, ForzaDash MSP partnered with a leading Backup & Disaster Recovery (BDR) provider to execute a long-term email marketing campaign that delivered serious results. Over the course of 40 months, the campaign generated 686 qualified hand-raises—MSPs and IT teams who requested a gated listicle resource.
Using ForzaDash’s proven outreach strategy, which includes highly targeted messaging and curated lists, the campaign achieved standout performance metrics: a 46.18% open rate, a 13.05% click-through rate, and a clean sender reputation with zero spam complaints.
From the 686 hand-raises, approximately 171 appointments were booked, using a conservative 25% conversion estimate. Of those, an estimated 86 deals were closed, resulting in $2.57 million in Annual Recurring Revenue (ARR) for the client—based on a $30K average ARR per new customer and a 50% close rate post-appointment.
This campaign demonstrates the power of content-led lead generation when paired with precise targeting and a clean, consistent follow-up strategy. It also underscores how long-term campaigns can compound over time, steadily delivering qualified pipeline to sales teams.
The client summed it up best:
“The ForzaDash campaign filled our pipeline with qualified MSPs. We had more appointments than our sales team could handle—exactly the kind of problem we like to have.”
If you’re ready to fill your calendar with qualified meetings and turn email outreach into pipeline, let’s talk. ForzaDash is ready to help you scale.
🧭 Objective
A leading Backup & Disaster Recovery (BDR) provider partnered with ForzaDash to generate high-quality leads and build a consistent sales pipeline among MSPs and IT service providers. The campaign aimed to deliver real value via a gated listicle while capturing actionable prospect data.
⚙️ Approach
ForzaDash developed a tailored listicle campaign designed to engage MSP audiences. Over a 40-month campaign, ForzaDash delivered targeted emails to a curated contact list. Recipients were directed to a landing page to access the listicle in exchange for basic contact information—each submission qualified as a hand-raise.
📊 Campaign Metrics
Campaign Duration: Sept 2021 – Jan 2025 (40 months)
Emails Sent: 56,410
Delivery Rate: 87.35%
Open Rate: 46.18%
Click Rate: 13.05%
Bounce Rate: 0.39%
Unsubscribe Rate: 0.25%
Spam Complaint Rate: 0%
✅ Results
Qualified Leads (Hand-Raises): 686
Estimated Appointments Set (25% conversion): 171.5
Estimated Deals Closed (50% of appointments): 85.75
Average Client ARR: $30,000
Estimated Revenue Influenced: $2,572,500
🗣️ What the Client Said
“The ForzaDash campaign filled our pipeline with qualified MSPs. We had more appointments than our sales team could handle—exactly the kind of problem we like to have.”
— Director of Channel Marketing, BDR Vendor
🚀 Ready to Grow?
Want results like these? Let’s talk about how ForzaDash can build your next lead-gen engine.