Partner Program – Swimming in the Channel’s Long Tail
Professional swim-teams have practices to make them win a competition. Players in the MSP and IT vendor sector has similar circumstances to deal with. For instance, swimming in the channel’s long tail in a partner program. What are the dynamics in this relationship that affects vendors and MSP partners? Partner Program – Swimming […]
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Channel Program with Free Internal Service – Improving Better Partnerships
Reputable vendors do everything they can to maintain a healthy relationship with partners. Offering a channel program with free internal service is one of them. Although this is not a new channel offering, this concept proves to be quite effective. MSP partners have the opportunity to use the vendor’s service internally for free. From the […]
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Cost-Effective Channel Program – Top 3 Things You Should Know for Start-Ups
IT firms or vendors aim to promote their products and services in the market. How do you do it? You start a channel program and work with partners for your strategic promotion. What’s more, make sure that your program is well-defined, clear, and specific. It should primarily focus on the value of your channel partners. […]
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40% Direct – Everything You Need To Know Today
Have you ever heard of a channel vendor that is 40% direct and 60% channel? Do you even have any idea what a vendor means when saying this? The truth is, some vendors would claim that they are a combination of direct and channel type. So, you can just imagine what kind of confusion this […]
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