Biography:
Tracie is a MT native who calls Frederick, Colorado home where she is the current Mayor of the town of 18K+. Tracie has spent her 15-year channel career as a Sales and Marketing Director for an MSP, Cloud Services, and Cybersecurity. Most importantly to her, Tracie is a mom of 3 fun-amazing kids: Emerson, Isla, and Hamilton. She enjoys volunteering for The Boys and Girls Club, wine tasting, baseball, reading, dogs, and playing games with her kids.
Current Role: Start Date:
June 2020
When was your company founded?
2010
How many years have you been in the channel?
15
Is the Channel Leader the highest ranking channel executive in your company?
No
Who does the Channel Leader executive report to?
Art Gross, CEO
What are the top services/products sold through the channel:
Breach Secure Now is the channel leader in Cybersecurity Awareness & HIPAA Compliance training. We help MSP market, sell, and manage the human side of security. Breach Secure Now offers white-labeled training solutions that fit seamlessly into any MSP’s stack. With ongoing and automated training programs backed by a redesigned, intuitive, and automated platform, MSPs can easily secure and celebrate the superhuman firewalls that make up their customers’ organizations with hands on management.
What are your top channel accomplishments:
Since joining BSN, Tracie has delivered year over year sales growth of 74%, Helped build a partner engagement strategy that drives adoption and sales growth, and continues to focus on customer service bringing on over 2,000 happy new partners and training 500,000+ end users. She has successfully led a rebranding of BSN-this was more than just a new logo; it was a structural change that was felt internally and was absolutely felt throughout the channel.
What is your largest channel challenge in 2022?
The Channel is home to innovation and next gen solutions, it always has been, and it always will be. BSN and I have seen a gap in the value of protecting humans over data. It is a personal and professional vendetta in the coming year to
advocate for a “people first, technology second” channel culture. In every way possible, we will be reshaping, remolding, and reenergizing our partners and channel friends to empower their people to be their own superhuman
firewalls.
How much do you expect to grow your channel in 2022?
Grow 10% to 20%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Grow 20% to 30%
What are your top channel goals for 2022?
BSN will unequivocally focus on transforming our culture around the audacity to “stop looking at Cybersecurity the Old-Fashioned way”. People first, always. I have found that my MSP partners are looking for vendor partnerships centered around helping their humans shift from risk to asset. Empowering the humans behind the technology. Not shaming them for not being experts in cybersecurity and technology. Our biggest goal for 2022 is to put the power back in the user experience and empower them.
What else should we know about the Channel Leader or Channel Program?
While there are many accomplishments that are significant and have helped grow BSN, it is Tracie’s leadership that deserves so many accolades. Tracie is the type of leader that you want to follow. Her drive and determination are unmatched but never at the expense of her teammates. She values the team above anything. Honestly, she has pushed all of us to be better leaders/teammates.
The key to our success will be her focus on community over competition.
