Mr. Ted Sanchez brings over 30 years of Channel Sales and Marketing experience to Blueshift. Before Blueshift, he held senior channel sales and marketing management positions at Intellisync, Memeo, Apple, Hewlett-Packard, Firetide, and Connected IO. Ted has an MBA from Cornell University and a Bachelor of Arts in Business from California Polytechnic State University.

Current Role: Start Date:

June 2018

When was your company founded?

March 2018

How many years have you been in the channel?


Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

Steve Nicol, SVP Sales & Marketing

What are the top services/products sold through the channel:

Blueshift XDR Platform – a 24/7/365 Managed SOC.

What are your top channel accomplishments:

– Signed up 20 MSPs/MSSPs/Resellers and growing
– Signed up CDWG as a reseller partner
– Generating revenue with MSPs

What is your largest channel challenge in 2022?

Signing up over 50 MSPs by 2022 to generate incremental revenues to generate 2022 sales goal.

How much do you expect to grow your channel in 2022?

Grow >30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow < 5%

What are your top channel goals for 2022?

1) Meet or Exceed my 2022 channel revenue sales goal
2) Have 25 strong MSPs actively selling our Blueshift XDR platform services
3) Support MSPs selling CMMC Compliance

What else should we know about the Channel Leader or Channel Program?

Loves working with MSPs 24/7. Very attentive to detail and responsive by always following-up as soon as possible. Easy to get a hold of. Highly ethical, and will not go direct!
We have an impressive Channel Program with attractive reseller discounts and deal reg discount. We have a partner portal that contains all our marketing materials, videos, data sheets, white papers, etc. We are always available to assist the MSPs with product demos to their customer(s).