Shane Zide is VP, Global Sales & Channel at The Constant Company, the creator and parent company of the Vultr Cloud. Vultr is the premier, independent alternative to the Big Tech Clouds, providing businesses around the world with essential cloud infrastructure-as-a-service (IaaS) without the complexity and cost of AWS, GCP, or Azure. Prior to Vultr, Shane started and helped grow the cloud channel programs at companies such as CDW, DigitalOcean, and

Current Role: Start Date:

April 2021

When was your company founded?


How many years have you been in the channel?


Is the Channel Leader the highest ranking channel executive in your company?


Who does the Channel Leader executive report to?

CEO, J.J. Kardwell

What are the top services/products sold through the channel:

Cloud Infrastructure

What are your top channel accomplishments:

– Hired first three Vultr Channel reps in 2021
– Scaled program to $14M ARR
– Channel program is the shining beacon outside of the Big 3 Cloud programs
– Signed large partnerships with Wasabi & Backblaze, and a Cloud distributor deal with Climb Solutions

What is your largest channel challenge in 2022?

Scaling a program to potential partners using the Big 3 Cloud programs today.

How much do you expect to grow your channel in 2022?

Grow >30%

How much do you expect to grow your MDF (Marketing Development Funds) in 2022?

Grow 20% to 30%

What are your top channel goals for 2022?

– Grow Vultr’s Channel business by 30%
– Attract new partners within markets where we open up new Datacenters globally
– Have a program where every partner feels “premier” from day one

What else should we know about the Channel Leader or Channel Program?

Fastest growing Channel program among the Cloud Hyperscalers. Best margin from day one and ongoing program benefits.