I am responsible for the development and execution of WatchGuard’s global go-to-market (GTM) strategy. As a 100% channel-focused company, our GTM strategy hinges on the organization’s ability to attract, enable and build productive relationships with the channel from traditional VARs & distributors to evolving and newly emerging MSPs & MSSPs. Operationally driven, I’ve built the channel into every aspect of our GTM from partner onboarding to marketing program development and sales training.
Current Role: Start Date:
When was your company founded?
How many years have you been in the channel?
Is the Channel Leader the highest ranking channel executive in your company?
Who does the Channel Leader executive report to?
What are the top services/products sold through the channel:
- WatchGuard Cloud: Centralized management interface for WatchGuard’s Unified Security Platform
- Network Security: Tabletop, Rackmount & Virtual Firebox appliances w/ multiple network security suite options
- Secure Wi-Fi: Cloud-managed access points with built-in security
- Multi-Factor Authentication: AuthPoint, a cloud-based MFA solution
- Endpoint Security: WatchGuard Endpoint Protection Detection & Response combines EPP & EDR capabilities, plus Zero-Trust Application & Threat Hunting Services
What are your top channel accomplishments:
What is your largest channel challenge in 2022?
How much do you expect to grow your channel in 2022?
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
What are your top channel goals for 2022?
What else should we know about the Channel Leader or Channel Program?
WatchGuardONE is based solely on partner engagement. Instead of annual sales & technology adoption criteria, we offer free product specialization certification training to minimize barriers to entry for partners & ensure program benefits align with their level of engagement.
The key to WatchGuard’s success in 2022 is the continued execution against our stated mission to deliver an MSP-focused security platform that simplifies every aspect of security delivery.