Getting a testimonial from an MSP client can be a valuable way to showcase the quality of your products or services and build trust with potential MSP customers. Here are some practical steps to help you get a testimonial from a client:
1. Provide excellent service: The foundation of receiving a positive testimonial is to deliver exceptional service or products that genuinely help your client. Ensure you meet or exceed their expectations and address any concerns they might have promptly.
2. Timing is crucial: Ask for a testimonial when your client is most satisfied with your work or has experienced significant value from your product. Timing is essential because their positive feelings will be fresh in their mind.
3. Personalize the request: Instead of sending a generic testimonial request, personalize your approach. Address your client by name and mention specific aspects of their project or interactions that impressed you. This shows that you value their input.
4. Make it easy: Don’t burden your client with a lengthy or complicated testimonial request. Provide a simple, straightforward format or questionnaire they can fill out quickly.
5. Ask the right questions: Craft questions that encourage specific and detailed responses. For example, ask about the challenges they faced before using your product, the results they achieved, and how your product or service made a difference in their lives or business.
6. Express gratitude: Show appreciation for their time and effort in providing a testimonial. A simple thank-you note can go a long way in strengthening your relationship with the client.
7. Offer incentives (with caution): While receiving testimonials without offering incentives is generally better, there may be situations where a gentle nudge can help. If you provide an incentive, ensure it’s small and not coercive.
8. Follow up strategically: If your client has yet to respond to your initial request, follow up after a reasonable period politely. Sometimes a gentle reminder can prompt them to provide a testimonial.
9. Respect their decision: Not all clients may be comfortable providing testimonials, and that’s okay. Respect their decision, and don’t pressure or pester them further.
10. Showcase testimonials effectively: Once you receive the testimonial, make the most of it by displaying it prominently on your website, social media channels, or marketing materials. Testimonials carry more weight when attributed to real clients and have a name and sometimes even a photo attached.
Remember, the key to obtaining a valuable testimonial is to deliver exceptional service, build strong relationships with your clients, and request testimonials in a respectful and timely manner. Authentic and positive testimonials can significantly impact your business’s credibility and help attract new clients.