Cristina has 20 years of Global Marketing Experience. She is known for being a “Queen of all trades in Marketing” and is passionate about using her skills to help partners grow their business through marketing efforts as well as recruiting more partners to join the program. You will see her at Industry events at the booth, mingling with the community, and always learning so she can serve partners and the community better.
Current Role: Start Date:
When was your company founded?
In 2007. The Channel Program kicked off in 2020.
How many years have you been in the channel?
Is the Channel Leader the highest ranking channel executive in your company?
Who does the Channel Leader executive report to?
What are the top services/products sold through the channel:
Egnyte’s Platform for secure content collaboration, protection, compliance and threat prevention. Egnyte Partners have unique plans and pricing to sell Egnyte to their clients as part of their services.
What are your top channel accomplishments:
Cristina has been crucial in forming the channel program that partners enjoy today alongside Eric Anthony. In the past year, she has focused on elevating the brand in the Channel space, doubling the number of partners in the program. She put on Egnyte’s first summit specialized and dedicated to MSPs that attracted partners and prospects and will come around again on May 12 2022. She is very excited to continue growing the program and attending industry events to meet with MSPs in 2022.
What is your largest channel challenge in 2022?
Mind share. Egnyte has been around since 2007 but it’s newer to selling through the channel. We have a dedicated team focused on working with partners in all disciplines and the team is expanding, that comes with some growing pains.
How much do you expect to grow your channel in 2022?
Grow 20% to 30%
How much do you expect to grow your MDF (Marketing Development Funds) in 2022?
Grow 5% to 10%
What are your top channel goals for 2022?
- Grow the program
- Enable our existing partners better
- Create new specific plans to better serve the needs of our partners
What else should we know about the Channel Leader or Channel Program?
To learn more about Egnyte’s Partner program visit www.egnyte.com/MSP